If you want to write highly-converting copy, it has to touch your ideal client’s heart. She needs to feel you are speaking to just her, and you hold all the magic keys to unlock the mysteries keeping her from success. 

If you feel uncomfortable talking about sales, time to reframe your mindset! Think instead about how you can help your tribe – and focus on creating products that do just that: Products they need.  

Reframe your copy into “helping” mode. 

Social copy is where we need to get conversational. So, how does one do that while furthering business goals? Putting our followers first allows us to weave in just enough strategy to season our writing effectively. 

Identifying your writing goal for a piece before you ever write a word of it – starting with what type of conversion you’re hoping to achieve.

What sort of action do you want your readers to take after reading your blog post?